THE MUSICIAN'S CAREER BREAKTHROUGH
A FREE online training with Career & Leadership Coach for Musicians, Sarah Whitney
Stop Choosing Between Artistic Fulfillment and a Full Bank Account and Bring In Your Next $25K on Your Terms
You’re a professional musician. You didn’t get into music to be a marketer. Or a salesperson. Or a one-person administrative department.
You got into it because this work means something. And you’re ready for your career to reflect that — financially and creatively.
Join me for a free live training where you’ll learn how to build a meaningful, financially sustainable career — even if the business side has always felt like the last thing you want to deal with.
It’s already possible for you. You just need to see it differently.
In the FREE session, you’ll discover how to:
Take your million ideas, identify which one is the best, and walk away with a three-part action plan to get started this week
Stop reacting to whatever comes your way and start choosing — the projects, the rates, the income, the opportunities that actually fit the career you want
Create the simple, repeatable systems for getting clients, booking projects, and networking — ones you don’t hate and never have to rebuild from scratch
Open your calendar and feel excited about what’s there — because it protects your creative time, keeps you following through on your project, and doesn’t make you want to close the laptop
THIS PROBABLY ISN’T FOR YOU IF:
You’re waiting for the industry to change before you make a move
You believe the gatekeepers are the reason you haven’t gotten where you want to go and you’re not interested in finding another way
You’re not open to learning new ways of doing things
WHY THIS MATTERS
For most musicians, the business side of their career lives permanently on the to-do list, right below everything else that feels more important.
Not because you’re lazy.
But because it feels like the one thing most likely to drain you and pull you away from the work you actually love.
You worry it’ll eat into your creative time, so you avoid it or do it reluctantly, waiting for it to feel as draining as you expect.
And that avoidance has a cost.
Your projects don’t fully get out into the world. The opportunities you want stay just out of reach. The career you actually want – on your own terms – doesn’t get built.
Because loving the artistic side of your work - the performing, the teaching, the creating - is not the same as knowing how to build a career around it.
Here’s what nobody told you:
The business side of your career doesn’t have to take from your creative life.
The real problem is that you’ve been treating them as two separate things competing for the same hours, when business is actually a creative practice. And you’re already good at that.
This training will show you how to bring that same creative superpower you use in your music into the way you build your career, so art and income stop fighting each other and start feeding each other.
THIS IS FOR YOU IF:
You’re a professional musician with a multifaceted career – performing, teaching, composing, directing, leading group programs – and you’re ready to build on what you’ve already got
You want a career that’s genuinely meaningful and financially sustainable, and you’re done waiting for those two things to feel less at odds
You’re open to seeing the business side of your career differently, even if right now you can’t imagine ever liking it
You’re ready to take ownership of where your career goes next and not wait for the right opportunities to fall into your lap
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Before working with Sarah, my biggest frustration was that I wasn't prioritizing my own needs as an artist and was letting opportunities dictate my path. Now, I feel empowered to take charge of my career in a way that I didn't before.”
Before working with Sarah, my biggest frustration was that I wasn't prioritizing my own needs as an artist and was letting opportunities dictate my path. I wasn't being proactive about pursuing my own desires artistically.
Now, I feel empowered to take charge of my career in a way that I didn't before. I have the confidence and tools to move forward and make progress. And the accountability of the group was crucial in keeping me motivated. I wanted to show up for the group, which was a huge benefit.
The investment was well worth it because it’s not just a six-month investment - it’s something I can use for the rest of my life.
- Shane Shanahan, percussionist, founding member of Silkroad Ensemble
I used to be stuck in the hustle, constantly overworking… after being in the program, I’ve found more balance, sustainability, and permission to let my career unfold organically in the best way.”
This program helped me realize that my life doesn’t have to be a nonstop grind. I’ve found more balance, more sustainability, and permission to let my career unfold organically.
Alongside the deeper personal growth, I also came out with a whole notebook full of practical tools—advertising, websites, finances, pricing, and asking for what I’m worth!
Also, I hadn’t considered how many inspiring, supportive friendships I would gain from this group. The community aspect has been invaluable.
- Diana Ladio, touring 5-string violinist & educator
“The group aspect of the Thriving Musician Program was absolutely amazing—being surrounded by like-minded musicians who truly understand the journey made all the difference.”
For years, I thought I could do everything by myself—I never felt like I needed help. But I realized how much I had isolated myself. Being organized was a big thing for me; I just couldn’t find a way to be consistent. And confidence—I have it, but I knew I could use more support to truly own what I want to do with my career.
This program is the opposite of isolation—it’s about helping each other, exchanging ideas, and having a safe environment where you can be vulnerable. The group aspect of The Thriving Musician was absolutely amazing—being surrounded by like-minded musicians who truly understand the journey made all the difference.
If you want to go to the next level, sometimes you need help. You can't do it all alone. Sarah is an incredible listener who asks the right questions and really understands what musicians go through. The amount of growth you get out of this program is just amazing.
- Pascale Delache-Feldman, bassist, Faculty at Longy School of Music, Duo Cello e Basso